Hello, I’m Florence


And I’m the creator of this blog!
I’m a curious adventurer, passionate about travel, photography, and writing, I

My passion for travel has been with me since I was very young. Born in Liège in Belgium, my parents decided at the age of 3 to move to Friuli in northern Italy. So I spent my childhood between the North and the South. Later on, I had trouble finding my identity and I wondered a lot about my origins. This explains why I define myself first and foremost as a European citizen, and why I feel both nowhere and everywhere at home.

At the end of 2015, I shared my adventure in India with my friends and family via a blog. That’s when it all clicked.
A few months later, the Reporter on the road adventure was launched!

Through my stories, I aim to inspire my readers to embark on their own journeys and discover the beauty of the world. I firmly believe in the power of travel to broaden horizons, promote cultural understanding and create unforgettable memories.

Meeting other people, their country, their culture and their history.

Reporter on the Road is much more than just a travel blog. It’s a place for storytelling and exploration, where I share practical advice, my experiences and my favourite discoveries off the beaten track. My aim is to share valuable and engaging content that resonates with travel enthusiasts and encourages them to step out of their comfort zone.


Travelogues, discoveries, reflections and encounters from the four corners of the world.

About the blog


Reporter on the Road is the story of journeys, discoveries, crushes and encounters from near and far.

Since the end of 2015, Reporter on the Road has published more than 110 articles on various themes:

  • Local getaways (Belgium & France)
  • Ethical & responsible travel
  • Solo & women’s travel
  • Encounters with ethnic minorities
  • Itineraries off the beaten track
  • Authentic experiences

Reporter on the Road is also about creating quality content, articles optimised for natural referencing and sharing photos and videos on social networks.



The blog in figures

More than 7 years

Reporter on the Road was created late 2015

+16.500 monthly visitors

The blog receives over 16,500 visitors a month.
Readers come mainly from France (52%) and Belgium (20%).


+16 000 followers on social media

Reporter on the Road is also active on Instagram, Facebook and Pinterest.

And to continue the journey...

Let’s work together


Reporter on the Road is an authentic and unique blog that attracts an ever-growing audience of loyal and committed explorers who share the same ideas and values about tourism.

Since 2019, I’ve been involved in press trips (blog trip), invitations, collaborations, various and sundry partnerships.
I also offer my services as a content creator for brands, products, hotels, etc.

How about working together?

Send me an e-mail at hello@reporterontheroad.com to share your ideas or to receive my media kit!